I have experience driving digital transformation projects for various companies in several industries, taking them on a journey from strategy work, requirements gathering, vendor selections to implementation of technical platforms and establishing of new processes and organizational set up.
Focus of all projects /assignments is always to increase revenue/growth and / or streamline organizations / processes to bring efficency. Finally I love to combine business, people & technology, especially in international environments. My role is often to be a bridge between the business/marketing side and the technical aspects within digital projects/programs/road maps.
Specialties: E-commerce, Digital Strategy, Digital Transformation, Digitalization, Marketing Technologies, CMS, CRM, DAM,PIM, omni channel, marketing automation, multilingual web sites, vendor selection, digital organization set up.
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