Leder digitala transformationsprojekt - ecommerce, CMS, PIM, DAM, CRM, Martech
A quick reflection as more of us lean into AI in our daily work.I have an academic background in media and communication, and I’ve noticed that prompting comes fairly naturally to me. So I asked Claude why that might be – and got an answer I found genuinely insightful. Sharing it here 👇 The core …
Read more “Why a communications background is a hidden superpower in prompt engineering”
With all the AI chatter these days, I’m getting serious déjà vu from 1995-97 when the Internet was the shiny new toy everyone talked about but nobody quite knew what to do with. It’s like watching history repeat itself, except now instead of “What’s a website?” we’re asking “What’s generative AI”? Back in 1997, I …
![](https://www.yttergren.com/"home/web34419/domains/yttergren.com/public_html/wp-content/uploads/2025/07/image_DT2-1-950x320.jpg)
I’m happy to share this WordPress web site for Grenova I created – an idea for a company working with digital transformation. The objective doing this project was mainly to learn more about Generative AI and modern CMS capabilities. Just for fun now 🙂 Check it out here: https://www.grenova.se
It’s a frustrating pattern I’ve seen repeatedly: digitalization projects derail when they lead with technology. If you’re defining requirements for a vital system, please, focus on the business results you want to achieve. Resist the urge to dive into tools, technologies, or platforms at this stage. Instead, prioritize: – Understanding how the technical solution will …
Read more “Business requirements first, then add technology”